Americans have diverse relationships, but some groups are much better known than others

(Original release date:  June 19, 2008)  Study results released today from Ellison Research (Phoenix, Arizona) show Americans often know a wide variety of people quite different from themselves.  However, this level of familiarity doesn’t extend equally to all groups.   For instance, most Americans know at least one Catholic, African-American, homosexual, Latino, and physically disabled person very well, while only a minority can say the same thing about knowing any Asians, evangelicals, Mormons, American Indians, or atheists.

The findings are from a study independently designed, funded, and conducted by Ellison Research among a representative sample of over 1,000 American adults.  Ellison Research is a full-service marketing research firm.

The study asked Americans whether (and how well) they know a variety of different kinds of people.  Relationships fell into four different categories:  you currently know someone like this very well, you currently know someone like this casually, you used to know someone like this, and you have never known someone like this.

Knowledge of different racial or ethnic groups is fairly close to the proportions of these groups in American society.  Virtually all Americans know at least one White person very well.  Among all non-Whites, 92% currently know a White person very well, and only 1% say they have never really known a White person at all.  Among Americans who are not Black, 68% currently know at least one Black person very well, while just 2% have never known a Black person at all.  Among all non-Latinos, 72% currently know a Latino individual very well, and just 1% have never known one.

The numbers are much smaller for Jews, Asians, and American Indians, all of whom are less common in American society than Whites, Blacks, and Latinos.  Just 44% currently know an Asian person very well, while 10% of all Americans have never known one at all.  The numbers are almost identical for American Indians, and very similar for Jews.

A person’s racial or ethnic identity can often be determined visually, while their beliefs can be far less obvious.  Seventy-six percent of all non-Catholics currently know a Roman Catholic individual very well, while just 3% have never known a Catholic. 

But Catholics represent a large segment of the U.S. population; other religious groups are far less known.  Just 21% currently know a Mormon individual very well, while 35% have never known any Mormons.  Eighteen percent know a Muslim very well, while 46% have never known one.  And 14% currently know a Buddhist very well, while 59% have never known a Buddhist.

All three of those religious groups represent a relatively small percentage of the American population (each in the low single digits).  Conversely, 17% of all Americans call themselves evangelical Christians, and 30% call themselves born again Christians (with crossover between the two groups).  Yet despite evangelicals (by any definition) being a larger presence in the U.S. than Muslims, Buddhists, and Mormons combined, Americans are only slightly more likely to know someone they identify as an evangelical than they are to know an adherent of any of these smaller religious groups.  Just 24% of all Americans who say they are not evangelical know an evangelical person very well, while 40% have never known any evangelicals at all, even casually. 

Things are only somewhat better for born again Christians.  Among Americans who do not call themselves born again, just 38% say they are very well acquainted with someone who is, while 18% have never known a born again Christian. 

Only half of all Americans know a member of the Christian clergy very well, although another 20% know one casually.  Twelve percent have never known a clergyperson at all.

Many Americans also do not know anyone from the opposite side of the political spectrum.  Just 47% of Americans who do not call themselves politically conservative say they know someone very well who is a conservative, while 24% have never known a conservative.  Similarly, 42% of all adults who do not call themselves politically liberal know a liberal individual, while 25% have never known a liberal.

Beyond race/ethnicity and beliefs, the study looked at a few other types of individuals.  Almost two out of three Americans who were born in this country know someone very well who was born in another country (65%), and just 5% have never known someone born in another country.  But just 16% report knowing an undocumented immigrant very well, while another 13% know someone like this casually, and 54% have never known an undocumented immigrant.

Fifty-three percent currently know a gay or lesbian person very well, and another 20% know someone like this casually.  Just 9% have never known a gay or lesbian person.

Fifty-six percent of all Americans who are not physically disabled say they know a physically handicapped person very well, and another 22% know someone like this casually.  Just 6% of Americans have never known a physically handicapped individual.

Forty-seven percent of those who have never been to jail or prison say they are very well acquainted with someone who has, while 15% have never known someone like this. 

Fifty-five percent of those who do not consider themselves to be wealthy said they know a wealthy individual very well, while just 12% have never known anyone who is wealthy.  On the other end of the spectrum, 22% know someone who is or has been homeless very well, while 45% have never known someone who has experienced homelessness.

Comparing what people are, or what they consider themselves, with what kinds of people they know brings out a wealth of interesting details.  Consider the following:

Ron Sellers, president of Ellison Research, noted that the study raises questions about why members of some groups are largely invisible to so many Americans.  “For instance, compare the gay and lesbian community with the evangelical community,” Sellers said.  “There’s no definitive count on exactly how big each one is, but most estimates put homosexuals as somewhere under ten percent of the U.S. population, while 17% of Americans call themselves evangelical.  Yet three out of four Americans know a gay or lesbian person at least casually, while not quite half know an evangelical.  Is this because homosexuals are more open than evangelicals about who they are?  Because Americans are more open to knowing a homosexual than an evangelical?  Because evangelicals themselves are less likely to reach into the broader community to form relationships?  These questions are certainly open to debate, and not just about these two specific groups.  You could just as easily ask these questions about Mormons versus evangelicals, where Americans are just as likely to know a Mormon as an evangelical, even though by any measure the evangelical population in the U.S. is dramatically larger than the Mormon population.” 

Sellers also suggested that interpretation of these findings will depend on whether one views the glass as half full or half empty.  “On the positive side, the study shows the vast majority of Americans know someone of a different racial or ethnic background very well, and many also know people of different religious or political viewpoints.  On the negative side, there are plenty of types of people many Americans have really never encountered.  Four out of ten have never known – even casually – someone who has experienced homelessness.  A third have never known an evangelical or a Mormon.  Almost half have never known a Muslim.  One out of five has never known an American Indian.  One out of every four liberals has never known a conservative, and vice versa.  Not knowing a variety of people has implications for how we live our lives and how we think of others.” 

He also noted that the study results both confirmed and exploded some of the assumptions about liberals and conservatives.  “There’s some stereotyping of liberals as open-minded and diverse, and of conservatives as more closed-minded and less diverse.  Interestingly, it is actually the political moderates who are the most likely to be isolated from people with different political viewpoints.  However, the study also shows conservatives are much more likely to know evangelicals and born again Christians, while liberals are more likely to know atheists, homosexuals, and people who have experienced homelessness, which would fit with some of the stereotypes about both groups.  What is striking, though, is not so much the differences as the similarities.  Yes, conservatives are more likely to know a born again Christian, but two-thirds of liberals also know one at least casually.  And yes, liberals are more likely to know a gay or lesbian person, but two-thirds of conservatives also know one at least casually.  Liberals and conservatives may have very different worldviews, but the relationships they maintain aren’t really all that different, despite the stereotypes.”

STUDY DETAILS:
The study was conducted by Ellison Research, a marketing research company located in Phoenix, Arizona. The sample of 1,007 adults is accurate to within ±3.1 percentage points at the 95 percent confidence level with a 50 percent response distribution.

What kinds of people Americans know…

 Kinds of People
Know Very Well Know Casually Used to Know Have Never Known
A White/Caucasian person
96%
2%
2%
1%
A Catholic
78
14
6
3
A Black/African-American person
71
19
8
2
Someone who was born in a different country
67
17
11
4
A Hispanic/Latino person
62
23
10
6
Someone who is physically handicapped
60
20
14
6
A wealthy person
56
20
12
12
A born-again Christian
54
17
16
14
A political conservative
54
15
11
20
A gay or lesbian person
53
20
18
9
A Christian minister or priest
51
20
17
12
Someone who has been to jail or prison
51
18
17
14
A political liberal
49
17
12
22
A Jewish person
46
23
19
12
An Asian person
45
28
17
10
An evangelical Christian
35
14
17
34
An American Indian person
34
24
22
21
An atheist
34
16
21
29
Someone who is or has been homeless
28
13
19
40
A Mormon
22
19
24
35
A Muslim
18
17
19
46
An undocumented immigrant
16
13
17
54
A Buddhist
14
10
18
59

How well Americans know people who are different from them…

 Kinds of People
Know Very Well Know Casually Used to Know Have Never Known
A White/Caucasian person (among all who are not White)
92%
6%
1%
1%
A Catholic (among all who are not Catholics)
76
14
7
3
A Black/African-American person (among all who are not Black)
68
21
9
2
Someone who was born in a different country (among all who are native-born)
65
18
12
5
A Hispanic/Latino person (among all who are not Latino)
72
18
8
1
Someone who is physically handicapped (among all who are not)
56
22
16
6
A wealthy person (among all who do not call themselves wealthy)
55
21
12
12
A born-again Christian (among all who do not call themselves born again)
38
23
21
18
A political conservative (among all who are not conservative)
47
16
13
24
A Christian minister or priest (among all who are not clergy)
50
20
17
12
Someone who has been to jail or prison (among all who have not)
47
19
19
15
A political liberal (among all who are not liberal)
42
19
14
25
A Jewish person (among all who are not Jewish)
44
24
19
13
An Asian person (among all who are not Asian)
44
28
18
10
An evangelical Christian (among all who do not call themselves evangelicals)
24
16
19
40
An American Indian person (among all non-Indians)
45
28
17
10
Someone who is or has been homeless (among all who have not)
22
13
20
45
A Mormon (among all who are not Mormon)
21
19
24
35
A Muslim (among all who are not Muslim)
18
17
19
46
An undocumented immigrant (among all who are not undocumented immigrants)
16
13
17
54
A Buddhist (among all who are not Buddhists)
14
10
18
59

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