“For the last five years, Ellison Research has provided TriVita outstanding service, and has proven to be an extremely valuable business partner. I would highly recommend Ellison Research as a long-term research partner.”
Jeff Powlowsky,
Vice President of
Sales and Marketing,
TriVita, Inc.
About Us: Quantitative
Some people have the perspective that while qualitative research is an art, quantitative research is a science. We view it a little differently.
Quantitative studies, whether conducted online, by phone, through the mail, or in person, are an art form built upon a scientific foundation:
- Selecting the right methodology means balancing budget, timeline, response rates, ability to reach respondents, and specific information objectives. We often provide multiple ideas in our proposals, to let you select what best meets your needs.
- Designing a good questionnaire is much more than just choosing the right scales - it's crafting an instrument that clearly communicates to the respondent, leaves no doubt about the intent of the answer, and does it all without introducing bias or wasting time. How well-written the questionnaire is determines how good the entire study is.
- Acquiring the sample requires hard questions about how representative it is, not just how easy it will be to use.
- Running the data means being creative in how we prepare for the analysis, rather than just plugging in a banner and hitting "print."
- Providing the analysis is a process of always keeping your information objectives in front of us, focusing on details that will make a difference for your organization, and writing it in a way that captures the reader's interest.
We focus on the art of the study while never neglecting the science. In this way, we ensure the creative and statistical needs of our client are met, all in a framework of responsive service.
Our quantitative projects have ranged from limited-scale studies for small organizations, to six-figure project contracts involving thousands of interviews for multi-national corporations.
The media has recognized the work of Ellison Research, leading to articles, interviews, or recognition in the Los Angeles Times, Associated Press, Financial Times of London, Dallas Morning News, NPR, USA Radio Network, MSNBC, and a host of other domestic media. In addition, our work has been covered internationally, by media in China, Sweden, New Zealand, Romania, Canada, Korea, Norway, Australia, Central America, and has even been used in panel hearings for the U.S. Senate.
