“We appreciate the fact that Ellison Research is our research partner rather than our research vendor. They are extremely responsive and focus on what is best for our organization.”
Dr. Gary Cruze,
Executive Director,
Joy Leadership Center
Specialties: Visual and Graphic Design Research
A unique (and particularly creative) area of research relates to visual and graphic design. We have helped many organizations evaluate and refine logos, signage, packaging, and the graphic elements of product design and marketing communications. Just a few examples include…
- …working with General Motors to redesign their GM Certified Used Vehicles dealer signage. Using both qualitative and quantitative research, we helped them understand the impact of various single-line and multi-line sign layouts, colors, and wording.
- …conducting qualitative and quantitative testing among fans and ticket buyers for the National Hockey League’s Phoenix Coyotes, as they redesigned their team logo.
- …helping SHR Perceptual Management create a cohesive visual theme for the Fairmont Hotels & Resorts brand, through focus groups held at Fairmont properties in the US and Canada. Guests from as far away as Andorra and the UK provided insights on the brand and how visual design can communicate what it represents.
- …working with automotive parts manufacturer Visteon and their branding agency to help discover the visual cues that lead vehicle buyers to perceive craftsmanship in the design of their vehicle interiors.
We have employed online surveys, focus groups, in-person interviews, telephone surveys, and executive interviews to investigate reactions to visual design. We have helped graphic designers and brand managers understand perceptions about their current logo, avoid potential design miscues, and effectively communicate the core identity of the brand through the primary graphic element.
Let us apply our expertise to your visual and graphic design research needs.
