"I have no hesitations in recommending Ellison Research to anyone looking for a research vendor."
Dr. Scott Shook,
Advertising Research Manager,
Chevrolet
Specialties: Automotive
Ellison Research offers a wealth of experience serving the automotive industry. We understand the love affair Americans have with the automobile, be it economy coupe, luxury sedan, SUV, or minivan. More importantly, we understand that insightful analysis of consumer input is crucial to making business decisions in the automotive industry.
Either directly or in partnership with their branding or advertising agency, we have worked with many important names in this industry: General Motors, BMW, Visteon, Ford, Mazda, Suzuki, Dodge, Mitsubishi, iZoom.com, and Audi, among others.
Through our research we have:
- explored consumer response to vehicle concepts
- assisted in naming new vehicles and brands
- determined consumers’ image of the brand
- helped designers communicate the essence of the brand through vehicle design
- assessed the effectiveness of groundbreaking promotional campaigns
- consulted on the design of dealer signage
- aided in the design of new vehicle interiors
- established the impact of trade show sponsorship
- evaluated consumer response to automotive websites
We have used both qualitative and quantitative methodologies to achieve this, through projects small and large. We’ve focused on nuts-and-bolts work and brand image exploration.
Let our automotive industry experience fuel your performance.
