“The professional staff understands our unique research needs and provides comprehensive study designs that allow us to make intelligent marketing recommendations to our clients.”
Penny Pierce, Research Manager,
SHR Perceptual Management
Specialties: The Financial Services Industry
Ellison Research offers specific expertise within the financial services industry.
The president of our company came to Ellison Research from Bank One (now J.P. Morgan Chase), where he managed all primary research for the western region. In addition to his personal experience working with branch design, advertising, direct marketing, branding, small business, commercial, credit card, lending, private banking, and product management at Bank One, as a company we have had the opportunity to serve financial services firms including Hibernia National Bank, Bank One, Hancock Bank, and First North American National Bank in areas such as:
- brand definition
- brand equity tracking
- new product introduction
- advertising design and messaging
- customer satisfaction
- small business marketing
- investment services
- new markets
- segmentation
- credit card product marketing
We have accomplished this through qualitative and quantitative projects, mixing our unique focus on client service with valuable industry insight. Yet we do not work exclusively in the financial services arena, which means we can apply what we have learned through our work in automotive, publishing, fundraising, health, broadcast, and other industries to our financial services clients.
